Top 10 Social Media Platforms by Users in Saudi Arabia (2026)

Social media continues to shape digital communication in Saudi Arabia. In 2026, these platforms lead in user engagement and popularity, reflecting changing online habits.

1. WhatsApp

With over 28 million users in 2026, WhatsApp remains the dominant messaging app in Saudi Arabia, accounting for 85% of social media activity.

2. YouTube

YouTube boasts 24 million users in 2026, making it the top platform for video content, with a 73% penetration rate among internet users.

3. Twitter

Twitter has 17 million users, representing 52% of social media users, and continues to be a key platform for news and public discourse.

4. Instagram

Instagram attracts 15 million users, capturing 45% of the social media market share in Saudi Arabia in 2026.

5. Snapchat

Snapchat remains popular with 12 million users, especially among younger demographics, holding 36% of the market share.

6. TikTok

TikTok has surged to 10 million users, making it a major platform for short-form videos, with a 30% user growth rate since 2023.

7. Facebook

Despite global decline, Facebook still has 8 million users in Saudi Arabia, representing 24% of the social media landscape.

8. LinkedIn

LinkedIn maintains a professional user base of 5 million, supporting business networking and career development.

9. Telegram

Telegram has 4 million users, valued for its privacy features and group communication, capturing 12% of the social media market.

10. Pinterest

Pinterest reaches 2 million users, primarily among women interested in lifestyle and fashion, comprising 6% of the social media users.

Conclusion

As social media continues to evolve in Saudi Arabia, platforms like WhatsApp, YouTube, and TikTok dominate user engagement in 2026. Staying updated on these trends helps brands tailor their digital strategies effectively.

Frequently Asked Questions

Q: Which social media platform has the most users in Saudi Arabia in 2026?

A: WhatsApp leads with over 28 million users, making it the most popular social media platform in Saudi Arabia in 2026.

Q: How has TikTok's user base changed since 2023?

A: TikTok has experienced a significant growth, reaching 10 million users in 2026, with a 30% increase since 2023.

Q: Are traditional platforms like Facebook still relevant in Saudi Arabia?

A: Yes, Facebook still maintains 8 million users, though its popularity is declining compared to newer platforms like TikTok and Snapchat.

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All statistics are 2026 estimates and projections based on industry trend analysis.