Social commerce is revolutionizing retail in Haiti, connecting consumers directly with sellers via social media. In 2026, these platforms are shaping the future of e-commerce across the country.
With over 3.2 million users in Haiti in 2026, Facebook Marketplace remains the most popular social commerce platform, facilitating 65% of online transactions.
Utilized by 2.8 million Haitians, WhatsApp Business accounts for 50% of social-driven sales, enabling direct, real-time communication between buyers and sellers.
Instagram Shops has seen a 40% user growth in Haiti, with 1.5 million users in 2026, contributing to 20% of social commerce sales in the country.
Telegram's encrypted channels and groups have gained popularity, with 1.2 million users engaging in 15% of Haiti's social commerce activities.
TikTok Shopping has surged to 1 million Haitian users, accounting for 10% of social commerce transactions, driven by short-form video marketing.
Jumia's dedicated social selling features have attracted 800,000 users, representing 8% of the e-commerce market share via social platforms.
Viber communities host around 600,000 active users in Haiti, facilitating 5% of social commerce transactions through group chats.
Snapchat's AR shopping features are used by 400,000 Haitians, influencing 4% of social commerce sales with interactive product displays.
Pinterest's visual discovery platform has 300,000 Haitian users in 2026, contributing to 3% of social commerce activities focused on fashion and crafts.
Twitter Shops is emerging with 200,000 users, representing 2% of Haiti's social commerce, mainly used by small businesses and artisans.
Social commerce platforms are rapidly expanding in Haiti, offering diverse channels for consumers and sellers alike. In 2026, these platforms are expected to continue driving significant economic growth and digital engagement across the country.
A: Facebook Marketplace remains the most popular platform, with over 3.2 million users and 65% of social commerce transactions.
A: Small businesses are increasingly using platforms like WhatsApp Business and Instagram Shops to reach local customers and expand their sales channels.
A: Integration of augmented reality, enhanced payment solutions, and expanded platform features are anticipated to further boost social commerce growth in Haiti.