Top 10 Social Commerce Platforms in Cuba (2026)

Social commerce in Cuba has seen rapid growth, transforming traditional shopping into a digital experience. In 2026, these platforms are at the forefront of online trade in the country.

1. Facebook Marketplace

With 68% user engagement in 2026, Facebook Marketplace remains the most popular platform for Cubans to buy and sell locally.

2. WhatsApp Business

Utilized by 54% of small businesses, WhatsApp Business dominates as a direct communication and sales channel in Cuba.

3. Instagram Shops

Instagram Shops saw a 45% increase in active users in 2026, becoming key for visual product marketing among Cuban entrepreneurs.

4. Telegram Channels

Telegram channels are used by 37% of online shoppers for group buying and direct vendor communication, growing 25% since 2025.

5. TikTok Shopping

TikTok Shopping engagement rose by 60%, with 42% of young Cuban consumers discovering and purchasing products through the platform.

6. Caribbean E-Commerce Hub

A regional platform launched in 2024, now used by 29% of Cuban sellers, facilitating cross-border sales within the Caribbean.

7. CubaSales App

A locally developed app, CubaSales, gained 33% market share among small and medium enterprises by 2026.

8. Twitter Shops

Twitter Shops is emerging, with 18% of digital buyers in Cuba using it for limited-time offers and product launches.

9. LinkedIn Marketplace

B2B transactions via LinkedIn Marketplace increased by 22%, mainly among professional service providers.

10. Pinterest Shopping

Pinterest Shopping is used by 14% of Cuban users for inspiration and purchasing, primarily in fashion and home decor.

Conclusion

Social commerce platforms continue to revolutionize retail in Cuba, making online buying and selling more accessible and dynamic. As digital adoption grows, these platforms will further shape the country's economic landscape.

Frequently Asked Questions

Q: Which social commerce platform is most popular in Cuba in 2026?

A: Facebook Marketplace remains the most popular, with 68% user engagement across the country.

Q: How are small businesses in Cuba utilizing social commerce?

A: They primarily use WhatsApp Business and CubaSales App to reach customers directly and facilitate transactions.

Q: What trends are shaping social commerce in Cuba in 2026?

A: Growth in visual shopping via Instagram and TikTok, regional cross-border platforms, and increased B2B transactions are key trends.

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All statistics are 2026 estimates and projections based on industry trend analysis.