Top 10 Mobile Advertising Formats in Thailand (2026)

As Thailand's mobile user base continues to expand rapidly, advertisers are adopting innovative formats to capture audience attention. In 2026, these trends are shaping the future of mobile marketing in the country.

1. Video Ads

Video advertising accounts for 45% of mobile ad spend in Thailand in 2026, driven by high engagement rates and the popularity of short-form content.

2. Interstitial Ads

Interstitial ads make up 20% of mobile ad formats, offering immersive full-screen experiences that command user attention during app transitions.

3. Native Ads

Native advertising comprises 15% of mobile ads, seamlessly blending with content to enhance user experience and brand relevance.

4. Playable Ads

Playable ads represent 8% of the market, providing interactive experiences that boost user engagement and conversion rates.

5. Banner Ads

Despite digital shifts, banner ads still constitute 7% of mobile advertising, primarily used for retargeting and brand awareness.

6. Rewarded Video Ads

Rewarded video ads account for 3% of mobile ad formats, incentivizing users with rewards to increase ad interaction.

7. Carousel Ads

Carousel ads make up 1.5%, allowing advertisers to showcase multiple products or messages within a single ad unit.

8. SMS and Push Notifications

SMS and push notifications hold a 0.8% share, maintaining relevance for direct, personalized marketing efforts.

9. AR Ads

Augmented reality ads are emerging at 0.4%, offering innovative, interactive experiences that are expected to grow further.

10. Influencer Content

Influencer-driven mobile content accounts for 0.3%, leveraging social proof to drive engagement and conversions.

Conclusion

Mobile advertising in Thailand in 2026 is characterized by diverse formats that prioritize engagement and interactivity. Marketers who adopt these innovative approaches will likely see the highest returns in this dynamic digital landscape.

Frequently Asked Questions

Q: What is the most popular mobile ad format in Thailand in 2026?

A: Video ads are the most popular, accounting for 45% of the mobile ad spend, due to their high engagement and versatility.

Q: Are interactive ads gaining popularity in Thailand?

A: Yes, playable and AR ads are rapidly growing, providing immersive experiences that resonate with Thai consumers.

Q: How important is native advertising in Thailand's mobile marketing?

A: Native ads make up 15% of the market, emphasizing their importance in blending seamlessly with content and improving user experience.

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All statistics are 2026 estimates and projections based on industry trend analysis.