As Oman continues to embrace digital transformation, understanding the evolving internet usage habits is crucial. In 2026, these trends highlight the shifts in digital behavior among Oman’s population.
By 2026, 92% of Omanis access the internet via smartphones, a 10% increase from 2023, reflecting a shift towards mobile-first digital engagement.
Social media usage has surged to 78% among internet users in Oman, with platforms like Instagram and TikTok leading the trend, a 5% increase since 2023.
Over 68% of Oman’s internet users subscribe to streaming platforms such as Netflix and Shahid, marking a 12% rise in digital content consumption since 2023.
E-commerce transactions now account for 45% of internet activity, with a 15% increase in online shopping compared to 2023, driven by improved digital payment options.
Digital payment adoption has reached 70%, up from 55% in 2023, facilitating seamless online transactions for services and goods.
Remote work tools usage has grown by 25%, with 60% of Omanis working remotely at least part-time in 2026, reflecting the digital workplace evolution.
Online education participation has increased by 40%, with 55% of students engaging regularly in digital learning platforms.
Average broadband speeds in Oman have reached 150 Mbps, a 20% increase from 2023, enabling smoother streaming and online activities.
73% of users report prioritizing online privacy, leading to a 15% rise in the use of VPNs and security tools since 2023.
The number of IoT devices per household has doubled to an average of 4 devices, underpinning increased smart home automation and connected life.
Oman’s digital landscape in 2026 showcases significant growth in mobile usage, content consumption, and e-commerce. These habits reflect a more connected, digital-savvy population embracing new technologies and online behaviors.
A: Streaming and social media are the most popular online activities, with a growing number of users engaging daily.
A: E-commerce has seen rapid growth, now comprising nearly half of all internet activity, driven by improved digital payments and logistics.
A: Yes, 73% of users prioritize online privacy, leading to increased use of security tools like VPNs to protect personal data.