As Costa Rica continues to embrace digital transformation, understanding the prevalent internet usage habits in 2026 is essential for businesses and marketers. This list highlights the top trends shaping online behavior across the country.
In 2026, 78% of Costa Ricans access the internet primarily via smartphones, reflecting a 12% increase from 2023.
Over 68% of users actively engage with social media platforms daily, with TikTok and Instagram leading the popularity surge at 75% growth since 2023.
Video streaming accounts for 85% of internet traffic, with Costa Ricans spending an average of 2.5 hours daily on platforms like YouTube and Netflix.
E-commerce penetration reaches 60%, showing a 15% increase over 2023, with mobile devices dominating online purchase transactions.
Digital wallets now account for 55% of online transactions, up from 40% in 2023, driven by convenience and digital banking expansion.
Remote work is adopted by 48% of businesses and 70% of students, fostering increased internet use for professional and educational purposes.
Smart home device usage has doubled to 34%, reflecting rising interest in home automation and IoT integration.
61% of users now prioritize cybersecurity, with 45% employing VPNs regularly, up 20% from 2023.
Content creators comprise 22% of internet users, with a 30% rise in user-generated content across social platforms.
62% of Costa Ricans consider environmental impact when choosing digital services, reflecting a shift towards eco-friendly online habits.
Costa Rican internet habits in 2026 demonstrate a significant shift towards mobile use, social engagement, and digital convenience. Businesses that adapt to these trends can better connect with the digitally active population.
A: Mobile devices, especially smartphones, are the primary means of internet access for 78% of users.
A: 68% of users are active daily, with platforms like TikTok and Instagram seeing remarkable growth.
A: Mobile-friendly websites, digital payment options, and increased consumer trust are fueling online shopping growth.