Top 10 Internet Usage Habits in Brunei (2026)

As digital adoption accelerates in Brunei, understanding internet usage habits provides insights into consumer behavior and technological trends. In 2026, these habits are shaping the country’s digital landscape.

1. Social Media Engagement

In 2026, 78% of Bruneians actively use social media daily, reflecting a 12% increase from 2023, driven by the popularity of platforms like Facebook, TikTok, and Instagram.

2. Mobile Internet Usage

Over 94% of internet access in Brunei is now via smartphones, with mobile data consumption increasing by 35% since 2023, highlighting the shift towards mobile-first digital interactions.

3. Online Shopping Trends

Online shopping has skyrocketed, with 68% of Bruneians making digital purchases regularly in 2026, a 15% rise from 2023, especially in electronics, fashion, and groceries.

4. Streaming and Digital Entertainment

Digital entertainment dominates, with 85% of internet users streaming videos weekly, and streaming platforms seeing a 20% growth in user base since 2023.

5. Use of Digital Payment Methods

Digital payment adoption is high, with 72% of online transactions conducted via e-wallets and mobile banking, reflecting a 10% increase from 2023.

6. Work and Education from Home

Remote work and online education are prevalent, with 65% of the workforce engaging in remote work and 58% of students participating in online classes in 2026.

7. Cybersecurity Awareness

Cybersecurity awareness has improved, with 80% of internet users employing basic security measures, up from 65% in 2023, indicating growing digital safety consciousness.

8. Use of Cloud Services

Cloud service usage has expanded, with 70% of businesses and 55% of individuals utilizing cloud storage solutions, reflecting increased digital reliance.

9. Preference for Local Content

Bruneians prefer local content, with 60% accessing locally produced digital media and news regularly, supporting local creators and media outlets.

10. Digital Literacy and Access

Digital literacy initiatives have increased access, with 85% of the population now comfortable navigating online platforms, up 20% since 2023.

Conclusion

Brunei's internet habits in 2026 highlight a digitally savvy population embracing mobile, entertainment, and e-commerce trends. Continuous growth in digital literacy and security measures ensures a resilient digital future for the country.

Frequently Asked Questions

Q: How has social media usage changed in Brunei by 2026?

A: Social media engagement has increased significantly, with 78% of the population using social platforms daily, driven by popular apps like TikTok and Instagram.

Q: What is the main mode of internet access in Brunei?

A: Mobile internet is predominant, with over 94% of users accessing the internet via smartphones, reflecting a mobile-first digital environment.

Q: How popular is online shopping in Brunei?

A: Online shopping is highly popular, with 68% of residents making digital purchases regularly, especially in electronics, fashion, and groceries.

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All statistics are 2026 estimates and projections based on industry trend analysis.