In 2026, Belarusian internet users continue to evolve their online habits, reflecting technological advancements and changing lifestyles. This list highlights the most prominent internet usage trends in the country for the year.
By 2026, 78% of Belarusians access the internet primarily through mobile devices, a 12% increase from 2023, emphasizing the shift towards mobile-first online engagement.
Over 65% of internet users in Belarus spend at least 3 hours daily on social media platforms, marking a 9% growth compared to 2023, with platforms like VKontakte and Telegram leading the way.
Video streaming accounts for 55% of all online activity, with 60% of users subscribing to multiple platforms such as Netflix, YouTube, and local providers, reflecting a 15% rise.
Online shopping penetration reaches 42%, with 70% of users making at least one purchase online monthly, a 10% increase from 2023, driven by improved internet infrastructure.
Digital payments now constitute 68% of online transactions, up 14% from 2023, with mobile wallets and bank apps becoming the preferred methods among young adults.
Around 48% of Belarusians engage in online education or training, a 17% rise from 2023, reflecting increased digital literacy and remote work trends.
80% of users employ two-factor authentication and VPNs when browsing, showing a 20% increase in cybersecurity practices compared to 2023.
Gaming accounts for 42% of internet activity, with 55% of users participating in online gaming communities, a 13% increase over 2023 figures.
Smart home device usage reaches 30%, up from 18% in 2023, indicating broader adoption of IoT technology among Belarusian households.
62% of Belarusian internet users prefer consuming local content, including news, entertainment, and social media, reflecting a 10% increase since 2023.
Belarusian internet habits in 2026 reveal a nation increasingly reliant on mobile technology, digital services, and online content. As these trends continue, businesses and content creators should adapt to meet the evolving digital landscape.
A: The most significant change is the surge in mobile internet usage, with 78% of users primarily accessing the web via smartphones.
A: Online shopping has grown substantially, with 42% of users engaging in e-commerce monthly and new digital payment methods becoming mainstream.
A: Yes, cybersecurity awareness has increased, with 80% employing practices like two-factor authentication and VPNs to protect their online activities.