Top 10 Digital Ad Spending Channels in Finland (2026)

Finland's digital advertising landscape is rapidly evolving, with new channels gaining prominence in 2026. Marketers are reallocating budgets to optimize reach and engagement across platforms.

1. Search Engine Advertising

Search engine ads account for 45% of Finland's digital ad spend in 2026, driven by increased mobile search and personalized ad experiences.

2. Social Media Advertising

Social media platforms capture 30% of digital ad budgets, with TikTok and Instagram leading the way in user engagement.

3. Video Advertising

Video ads represent 10% of the market, with a 25% growth rate fueled by streaming services and short-form video content.

4. Display Advertising

Display ads hold 7% of the share, focusing on programmatic buying and dynamic creatives to target Finnish consumers.

5. Connected TV (CTV) Advertising

CTV advertising accounts for 4%, reflecting the shift from traditional TV to streaming platforms in Finnish households.

6. Native Advertising

Native ads comprise 2%, blending seamlessly into content and offering higher engagement rates per Finnish consumers.

7. Influencer Marketing

Influencer marketing makes up 1.5%, with brands partnering with Finnish influencers to reach niche audiences.

8. Podcast Advertising

Podcast ad spend reaches 0.8%, growing as Finnish consumers increasingly consume audio content during commutes.

9. Email Marketing

Email marketing accounts for 0.5%, maintaining its relevance through personalized campaigns and automation.

10. Digital Out-of-Home (DOOH)

DOOH advertising represents 0.2%, with digital billboards and transit ads targeting urban Finnish populations.

Conclusion

Finland's digital ad landscape in 2026 is marked by a diversified mix of channels, with a significant shift towards video and streaming platforms. Brands are leveraging these channels to achieve better targeting and engagement in a competitive market.

Frequently Asked Questions

Q: What is the dominant digital ad channel in Finland in 2026?

A: Search engine advertising remains the dominant channel, capturing 45% of the digital ad spend, driven by mobile search growth.

Q: How is video advertising evolving in Finland?

A: Video advertising is experiencing rapid growth, making up 10% of the market with increased consumption of streaming and short-form videos.

Q: Are traditional media channels still relevant in Finland?

A: While traditional channels decline, digital channels like CTV and native advertising are rapidly gaining importance, reshaping the advertising landscape.

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All statistics are 2026 estimates and projections based on industry trend analysis.