Benin's search engine landscape in 2026 shows a significant rise in mobile search, with over 82% of queries made through smartphones. The total search volume has increased to around 15 million per month, reflecting growing internet penetration and digital literacy. Notably, the zero-click search rate has reached 65%, indicating that many users find answers directly on SERPs without clicking through to websites, driven by rich snippets and local information features.
This trend highlights the importance of optimizing content for featured snippets and local searches. While Google dominates the market with 94%, other engines are gradually gaining traction. The average user conducts about 120 searches monthly, suggesting increased reliance on online information for daily needs. Digital growth in Benin is expected to continue, emphasizing the need for businesses to adapt to the zero-click search environment.