Benin's digital economy continues to expand rapidly, with a significant increase in Shopify store owners reaching 1,200 in 2026. The average revenue per store has grown to approximately ₦56 million, reflecting enhanced online sales strategies and market penetration. E-commerce revenue has surged to around ₦67 billion, driven by improved logistics and increased internet access across the country.
The CMS landscape remains competitive, with WordPress holding a 45% share, while Shopify captures about 35%. The widespread adoption of website builders at 78% indicates a growing trend among small and medium enterprises to establish their online presence efficiently. This digital shift is expected to further boost economic growth and entrepreneurial opportunities in Benin.