In 2026, Benin's podcast listening population reaches approximately 3.2 million, reflecting increased digital media adoption across the country. Female listeners constitute over half of the audience, indicating a balanced gender engagement. The average listener dedicates about 3.5 hours weekly to podcasts, showing a growing interest in on-demand audio content. The cultural and societal genre remains the most favored, emphasizing local content relevance in the digital age.
The shift towards mobile consumption is evident, with 78% of listeners accessing podcasts via smartphones. This trend aligns with the country's expanding mobile infrastructure and internet penetration. As podcast popularity surges, local creators and international producers are both expanding their reach, fostering a diverse and vibrant audio ecosystem that caters to a broad demographic spectrum in Benin.