Benin's podcast ecosystem continues to grow, with an estimated 2.3 million active listeners in 2026. Social media remains the dominant discovery method, driven by high mobile internet penetration and popular platforms like Facebook and WhatsApp. The average daily consumption of 35 minutes indicates deepening engagement, especially among younger demographics seeking local and international content.
Advertising revenues have increased significantly, reaching approximately $4.5 million USD this year. The shift toward digital audio consumption underscores the importance of social media and mobile-friendly content. As internet access expands, the podcast industry in Benin is poised for further growth, attracting more creators and advertisers targeting this expanding digital audience.