Influencer Fraud Rate Statistics in Benin (2026)

In Benin, influencer marketing continues to grow rapidly, with an estimated industry value of USD 4.2 million in 2026. Despite this growth, the influencer fraud rate remains a concern at 12.5%, indicating a significant portion of influencers may engage in fake followers or engagement tactics. The average engagement rate of 3.8% suggests authentic interaction, but vigilance is needed to maintain trust in the digital ecosystem.

The influencer landscape in Benin comprises approximately 1,250 active influencers, with nearly half of brands adopting influencer marketing strategies. As digital literacy improves, it's expected that more brands will invest in authentic influencer collaborations, reducing fraud and increasing ROI. Continued efforts are needed to combat influencer fraud and promote transparent, effective marketing campaigns across the country.