Benin's digital out-of-home advertising sector is experiencing rapid growth, driven by urban expansion and increased mobile device use. The market size is expected to reach $15 million, with over 3,200 digital screens installed mainly in major cities like Cotonou. Investments are rising, reflecting the country's shift towards digital media formats, supported by improved internet infrastructure and advertiser interest in high-impact visuals.
The sector's revenue share is projected to comprise 25% of all advertising income, with an annual growth rate of 18%. This trend indicates a shift from traditional to digital advertising channels, offering brands better targeting and engagement opportunities. As digital OOH becomes more prevalent, local businesses are increasingly leveraging these platforms to reach consumers more effectively in public spaces.