Benin's digital ad spending is projected to reach $12 million in 2026, showing steady growth driven by increased mobile internet access and digital engagement. The majority of the budget is allocated to mobile advertising, reflecting high smartphone penetration and changing consumer behaviors. Digital ads now account for about 35% of total marketing expenses, indicating a shift towards digital marketing channels among local businesses.
The average cost-per-click remains low at $0.25, making digital advertising highly cost-effective for Benin's marketers. With approximately 58% of the population reachable through digital platforms, businesses are increasingly investing in targeted campaigns. As digital infrastructure improves, further growth in ad spend and digital marketing effectiveness is expected, supporting economic diversification and digital inclusion.