$15 million
Total Digital Ad Spend
Benin's digital advertising expenditure in 2026
68%
Mobile Ad Penetration Rate
Percentage of mobile users exposed to digital ads
$120 million (₦72 billion)
E-commerce Revenue
Benin's online sales revenue in 2026
$0.25
Average CPC (Cost Per Click)
Average cost for digital ad clicks in Benin
Facebook 45%, Google 35%, Others 20%
Digital Ad Market Share by Platform
Distribution of ad spend across platforms
Despite the relatively small market size, Benin's digital ad spend is growing rapidly at an estimated 20% annually. Mobile advertising is especially effective, with over two-thirds of internet users engaging with mobile ads. Businesses are increasingly adopting digital strategies to connect with a young, tech-savvy population and capitalize on the expanding digital economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.