In 2026, Benin's e-commerce sector has seen a gradual increase in checkout conversion rates, reaching approximately 2.8%. Despite the growth, cart abandonment remains high at around 65%, indicating ongoing challenges in optimizing the checkout process and UX. Mobile checkout completion rates are notably strong at 78%, reflecting the country's increasing mobile internet penetration and preference for mobile shopping.
Average session durations are around 3.2 minutes, suggesting consumers engage actively but may face friction during the checkout process. Website performance, particularly page load times averaging 4.2 seconds, plays a critical role in conversion. Enhancing UX and streamlining checkout procedures could substantially boost Benin’s e-commerce growth and reduce abandonment rates.