Belgium's digital advertising market in 2026 reflects a significant shift towards video content, with over 65% of the digital ad budget allocated to video ads. The total spend on video advertising is projected to reach USD 1.2 billion, driven by increased digital consumption and targeted marketing strategies. PPC advertising remains a primary channel, with expenditures estimated at USD 850 million, highlighting the focus on performance-based marketing.
The average cost per view for video ads is anticipated to be around USD 0.05, indicating efficient ad placements and competitive bidding in the digital space. With approximately 15,000 active digital advertisers, Belgium's market demonstrates a mature and dynamic advertising ecosystem. This growth underscores Belgium's commitment to digital innovation and the importance of video content in engaging consumers effectively.