Belgium's user research spending reached approximately €120 million in 2026, showing a steady increase driven by digital transformation efforts. The investment reflects a focus on improving user experience and conversion optimization for local businesses, especially in e-commerce and fintech sectors. As digital maturity grows, companies are prioritizing UX to stay competitive in the European market.
The average conversion rate on Belgian websites stands at 4.8%, indicating room for further improvement through targeted research and UX enhancements. Mobile engagement remains high, with 68% of users interacting via mobile devices, prompting businesses to adapt their strategies accordingly. The number of UX researchers has also increased, supporting ongoing efforts to refine digital interfaces and increase customer satisfaction.