In 2026, social commerce in Belgium continues to grow, with 27% of e-commerce transactions occurring via social platforms. Consumers show high trust levels, with 82% feeling confident in social commerce, driven by positive reviews and transparent seller ratings. The average purchase value stands at €112, reflecting increased consumer confidence and platform sophistication, especially among younger demographics.
Belgian consumers increasingly rely on social media for shopping, with 68% engaging in social commerce activities. Trust and review influence are critical factors, fostering a more vibrant online shopping environment. Brands investing in authentic content and review management are likely to see higher engagement, emphasizing the importance of trust-building in Belgium's digital retail landscape.