Marketing Automation Statistics in Belgium (2026)

Belgian companies have increasingly embraced marketing automation, with 68% implementing such solutions by 2026. This shift is driven by the need for more personalized customer interactions and efficient resource management. The average investment per company has risen to €75,000, reflecting renewed confidence in digital marketing tools and their capacity to deliver measurable results.

The impact of automation on customer engagement is significant, with a 35% increase noted across sectors. Companies typically employ around four different tools to create seamless multichannel campaigns. The high ROI of €4.30 for every euro spent highlights the substantial benefits of automation, encouraging broader adoption among Belgian businesses seeking competitive advantages.