Belgium's digital marketing landscape in 2026 shows a significant shift towards video content, with nearly 80% of businesses integrating video into their strategies. Consumers are increasingly engaged, spending over two and a half hours watching online videos monthly, which underscores the importance of visual content in marketing efforts. SMEs are investing an average of €4,200 annually in video campaigns, reflecting a robust commitment to digital growth.
The video ad spend in Belgium continues to grow at an annual rate of 18%, highlighting the country's focus on digital advertising. Most campaigns are optimized for mobile devices, with 85% ensuring accessibility across smartphones and tablets. This trend indicates Belgium's alignment with global digital consumption patterns, emphasizing the importance of mobile-friendly video marketing for reaching local audiences effectively.