45%
Top Influencer Platforms
Percentage of Belgian brands prioritizing Instagram for influencer marketing
4.8%
Average Engagement Rate
Average engagement rate on Belgian influencer posts in 2026
€120 million
Influencer Marketing Budget
Total annual influencer marketing spend in Belgium
3.2 million
Influencer Followers
Number of active Belgian influencer followers across platforms
38%
Brands Using TikTok
Percentage of Belgian brands utilizing TikTok influencers in 2026
In 2026, Belgian brands predominantly favor Instagram for influencer marketing, with 45% prioritizing it due to its high engagement rates and visual appeal. TikTok is rapidly gaining popularity, with 38% of brands incorporating it into their strategies, reflecting shifting consumer preferences for short-form content. The average engagement rate on influencer posts remains strong at around 4.8%, indicating effective content strategies and active audiences.
The total influencer marketing budget in Belgium has reached approximately €120 million, demonstrating the country's commitment to digital advertising. With about 3.2 million followers engaging with Belgian influencers, brands are leveraging local creators to build authentic connections. As influencer marketing matures, companies are increasing their investments and diversifying platform use to reach wider audiences, particularly among younger consumers.
Frequently Asked Questions
What are the most popular influencer platforms in Belgium in 2026?
Instagram remains the leading platform, with 45% of brands prioritizing it, followed by TikTok, used by 38% of brands for influencer marketing.
How much are Belgian brands investing in influencer marketing in 2026?
Belgian brands are investing around €120 million annually in influencer marketing, reflecting the sector's growth and importance.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.