Influencer Fraud Rate Statistics in Belgium (2026)

Belgium continues to see a rise in influencer marketing, but the fraud rate remains a concern. With approximately 12,500 suspected fake accounts, nearly one-fifth of influencers may be involved in fraudulent activities, impacting brand trust and campaign ROI. The industry has responded with stricter verification processes, leading to an increase in verified accounts, now totaling around 8,200. The average engagement rate for authentic influencers remains steady at 3.2%, signaling consistent audience interaction.

Investments in influencer marketing are projected to reach €150 million in 2026, reflecting the sector’s growth despite challenges. Brands are increasingly focusing on verified influencers to maximize effectiveness and reduce fraud risks. Enhanced transparency and technological tools are expected to further curb fraudulent activities, fostering a more trustworthy digital marketing environment. Continuous monitoring and stricter policies are vital for maintaining campaign integrity in Belgium’s evolving influencer landscape.