By 2026, Belgian businesses are earning approximately €45 per email subscriber, reflecting increased personalization and targeted campaigns. The open rate of 24.5% indicates a steady engagement level, driven by optimized email content and segmentation strategies. Click-through rates at 3.8% suggest consumers are actively interacting with promotional material, leading to higher conversion rates and improved ROI for marketers.
The total email marketing revenue in Belgium has reached around €1.8 billion, underscoring the sector's growth. Belgian companies are investing more in automation and data-driven marketing, enhancing the relevance and timing of their emails. As digital channels evolve, email remains a vital channel for customer retention and acquisition, with continuous improvements in personalization boosting overall effectiveness.