Belgium Influencer Marketing Statistics in 2026

Belgium's influencer marketing industry in 2026 shows steady growth, with brands investing approximately €150 million to leverage local influencers. Instagram remains the primary platform, followed by TikTok and YouTube, which drive high engagement levels of around 4.8%. The increasing number of active influencers, totaling around 35,000, reflects the country's digital maturity and the effectiveness of influencer collaborations in reaching diverse demographics.

Brand-influencer partnerships continue to expand, with over 8,200 collaborations reported in 2026. This trend indicates a shift towards more authentic and targeted marketing strategies. Belgian brands are increasingly integrating influencers into their campaigns to enhance visibility and consumer trust, especially among younger audiences. The growth underscores influencer marketing's vital role in Belgium's advertising landscape and its future potential.