Belgium's affiliate marketing sector is increasingly dominated by mobile devices, with 62% of traffic coming from smartphones and tablets. The total spend is expected to reach €1.2 billion in 2026, reflecting robust growth driven by digital adoption and e-commerce expansion. The mobile conversion rate of 4.8% indicates a mature market with effective mobile strategies in place, further fueling revenue growth.
The affiliate industry in Belgium is experiencing a steady 15% annual revenue increase, supported by a growing base of 18,500 active affiliates. This trend highlights the country's strong digital infrastructure and the effectiveness of targeted affiliate campaigns. As mobile commerce continues to thrive, marketers are investing more in mobile-specific affiliate programs to capitalize on consumer behavior shifts.