By 2026, Belgium's affiliate marketing industry is projected to reach €1.2 billion in spending, reflecting a steady growth driven by increased e-commerce activity and digital ad investments. The sector's share of digital advertising has risen to 45%, signifying its importance in the country's marketing landscape. The number of active affiliates is expected to grow to 35,000, indicating expanding opportunities for marketers and brands alike.
Belgium's affiliate marketing ecosystem is becoming more sophisticated, with an average commission rate of 12%. E-commerce revenue attributed to affiliate efforts is forecasted at €3.5 billion, underscoring the channel's critical role in online sales. This growth is supported by increased digital literacy, improved tracking technologies, and a thriving startup ecosystem pushing digital commerce forward.