In 2026, Belarusian users increasingly rely on zero-click searches, accounting for nearly two-thirds of all queries. Mobile devices dominate search activity, reflecting the country's high smartphone penetration. The prevalence of voice search indicates growing comfort with voice assistants, while Google continues to hold a strong market share, though local preferences still favor Yandex.
This shift towards zero-click search impacts businesses and digital marketers who must adapt to optimized snippets and direct answers. The data suggests Belarus is progressing towards a more efficient search ecosystem, with AI and voice tech playing key roles in user experience and search behavior shifts in the coming years.