Belarus's search advertising market continues to expand, with a projected 35% market share in 2026. The total PPC spend is expected to reach €120 million, reflecting increased investment by local and international brands aiming to capture online audiences. The average CPC remains competitive at €0.45, driven by heightened digital engagement and ad saturation on popular search platforms.
Mobile search ads dominate the landscape, accounting for 62% of impressions, due to rising smartphone penetration and mobile-friendly content. With 78% of internet users exposed to paid search advertising, businesses are increasingly leveraging targeted campaigns to enhance visibility and conversions in Belarus’s growing digital economy.