In 2026, Belarus's PPC conversion rate stands at approximately 3.2%, reflecting steady growth in digital marketing efficiency. The total PPC ad spend has increased to around €45 million, indicating heightened investment in online advertising channels. The average CTR of 4.5% suggests that users are increasingly engaging with paid ads, driven by improved targeting and ad relevance.
Mobile PPC campaigns are performing slightly better with a conversion rate of 3.8%, emphasizing the importance of mobile-first strategies in Belarus. As digital adoption continues to rise, businesses are optimizing their ad spend and targeting to maximize ROI. The cost per click remains affordable at ₽0.30, making paid advertising a cost-effective channel for Belarusian marketers looking to expand their reach.