In 2026, Belarus has seen a significant rise in brand-influencer partnerships, with over 1,200 collaborations recorded this year. Influencer marketing investments have grown to approximately USD 35 million, reflecting its importance in digital advertising strategies. The average ROI of 150% demonstrates high effectiveness, especially on platforms like Instagram, VK, and Telegram, which dominate Belarusian social media usage.
Engagement rates remain strong at around 8.5%, indicating active and responsive audiences. Local brands increasingly leverage influencers to reach niche markets and enhance brand visibility. As digital literacy improves, influencer marketing is expected to become even more integrated into Belarus’s advertising landscape, supporting small and large enterprises alike.