Belarus has seen a remarkable rise in affiliate marketing, with ROI reaching approximately 150% in 2026, driven by increased online shopping and digital advertising investments. The number of active marketers continues to grow, reflecting expanding opportunities in the country's digital economy. Revenue from affiliate marketing now exceeds ₽85 million, highlighting its importance as a revenue stream for both local and international companies operating in Belarus.
E-commerce in Belarus is increasingly reliant on affiliate marketing, accounting for nearly a quarter of online sales. This growth is supported by an average commission rate of 8.5%, incentivizing more marketers to join the space. As digital infrastructure improves, Belarusian brands are expected to allocate more budget to affiliate channels, further boosting ROI and overall digital marketing effectiveness in 2026.