In 2026, Belarus's average affiliate cookie duration stands at 30 days, supporting longer attribution windows and improved conversion tracking. Digital advertising budgets have reached approximately 120 million USD, reflecting increased investment in online marketing channels. The country's e-commerce sector continues to grow, with nearly half of consumers engaging in online shopping, driven by widespread mobile device use and digital penetration.
The active community of affiliate marketers in Belarus numbers around 15,000, contributing to a dynamic digital economy. As mobile commerce dominates, advertisers focus on personalized, mobile-friendly campaigns to capitalize on the 68% mobile shopping rate. These trends indicate a maturing digital landscape with significant potential for growth in affiliate marketing and e-commerce sectors.