Social Commerce Statistics in Bangladesh (2026)

Bangladesh's social commerce sector is experiencing rapid growth, with an estimated 12 million active buyers contributing to approximately ৳125 billion in sales in 2026. The conversion rate stands at about 4.8%, reflecting increased trust and familiarity with online shopping via social media. Mobile penetration and improved internet infrastructure continue to drive this upward trend, making social commerce a vital part of the country's retail landscape.

The average spend per buyer is projected at ৳10,400, indicating a significant increase in consumer confidence and purchasing power. Platforms like Facebook and TikTok dominate the scene, leveraging engaging content and social features to boost sales. As digital adoption accelerates, businesses are focusing more on social media marketing to capture this expanding online consumer base, further fueling the growth of social commerce in Bangladesh.