By 2026, Bangladesh has seen a notable rise in the adoption of attribution models, with 65% of digital ad spend utilizing some form of attribution. The prevalent use of last-click attribution at 40% indicates traditional preference, but an increasing shift towards multi-touch models shows evolving marketing strategies. The digital advertising market continues to grow robustly, with monthly spends reaching approximately $45 million USD, reflecting a booming digital economy.
This growth is driven by increased internet penetration and smartphone usage, enabling more sophisticated marketing techniques. Marketers are increasingly leveraging multi-touch attribution to better understand customer journeys, though many still rely on simpler models. As the market matures, we expect continued diversification in attribution strategies, further boosting digital advertising efficiency and effectiveness in Bangladesh.